Branding 101When it comes to branded merchandise, there are several ways to get your brand out on a product. And in that regards, there are some pretty confusing processes that go hand in hand with what we do! Here are a few of the decorating processes that the majority of branded items use:
- Screenprinting: A process where your brand is burned on to a fine mesh screen, and ink is then pressed through the screen onto an item – be it apparel, mugs, pens, bags, etc. This is the most-used process for getting your brand onto an item. Pricing for screenprinted items is based on the amount of colors used on the branded item.
- Embroidery: Mainly used on garments, bags, and other soft goods, your brand is transformed into thousands of stitches. In this process, pricing is based not upon colors, but the complexity and stitch count of your brand. Also, as opposed to screenprinting, some elements of your brand may not translate in embroidery – particularly shading and/or brand depth.
- Laser Engraving: This treatment is used mainly on metal items such as pens, nameplates, etc. Your brand is engraved into the item by a laser and is a permanent treatment.
- Debossing: A heavy die is made of your brand and pressed into the material – typically leather. You will see this process used on portfolios, coasters, and other leather or vinyl materials.
- 4 Color Process: This is a blending process of inks that is used for detailed printing. The basic ink colors – Cyan, Magenta, Yellow and Black – are blended together to create multiple colors, landscapes, and detail on a substrate. This is used on both soft and hard goods, and is ideal for highly detailed or graphic work.
- Sublimation: This process also involves 4 color process, however the imagery is dyed into the fabric. Items such as mousepads, can coolers, and coasters utilize this highly detailed process.